Our story

About Us

Meet Our Founder

Félicité Haguma

The Potentialist

With over two decades of experience in business development, knowledge management, and mindset coaching, Félicité Haguma is a transformative leader dedicated to helping individuals and organizations unlock their full potential.

As the founder and Executive Director of HMF Advisory Ltd., Félicité specializes in designing innovative business strategies, developing knowledge-sharing systems, and delivering high-impact coaching programs across multiple industries in East Africa.

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Business Development Expert

Félicité’s expertise lies in empowering entrepreneurs, corporate leaders, and organizations to achieve sustainable growth and peak performance. Through her tailored coaching and advisory services, she has helped countless clients improve productivity by up to 200% in just 12 to 18 months. Her approach blends deep financial acumen, strategic planning, and a passion for mindset change, making her a sought-after coach and business strategist.

Inspirational Speaker

An engaging and inspirational speaker, Félicité has delivered motivational talks, moderated panels and keynote speeches on entrepreneurship, personal development, and job creation. Her work spans various sectors, including NGOs, startups, and established enterprises, where she has provided mentorship and coaching to executives, entrepreneurs, and youth.

Knowledge Management Consultant

Félicité holds an MBA in International Business and a CIMA Advanced Diploma in Management Accounting, reflecting her strong foundation in both business strategy and financial management. She is passionate about using knowledge management systems to drive organizational efficiency and sharing her expertise to foster meaningful change in communities.

Mindset Coach

Félicité continues to inspire, coach, and guide individuals and organizations on their journey to achieving success, tapping into the power of the mind, and maximizing their potential for long-term impact.

Your strategic advantage

Our Team

At HMF Advisory, our team stands apart with a blend of rare expertise, deep industry knowledge, and a commitment to driving exceptional results. We bring together top-tier professionals with specialized skills to offer transformative insights and strategies that position your business for enduring success.

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Strategic Architects

Our consultants are not just strategists—they are architects of growth, blending innovative thinking with real-world experience to design game-changing strategies that propel businesses ahead of the competition.

Financial Visionaries

Beyond numbers, our financial experts bring a visionary approach to financial management, combining deep analytical prowess with foresight to optimize financial performance and minimize risk.

Leadership Alchemists

We don’t just coach leaders; we shape them into catalysts for change. Our unique blend of behavioral science and leadership development transforms teams into high-performing units driven by purpose and excellence.

Data Whisperers

Our market analysts have a rare ability to turn complex data into clear, actionable insights, helping clients stay ahead of market trends and anticipate customer needs with pinpoint accuracy.

Human Potential Activators

Our talent development advisors are experts in unlocking human potential, designing bespoke programs that attract, retain, and develop talent aligned with your strategic vision.

Insight Capturers

We identify and capture tacit knowledge that often goes undocumented, turning valuable experience into actionable insights.

Digital Knowledge Architects

We design and implement digital tools and systems that enable efficient knowledge sharing and retrieval, making information accessible and actionable.

Change Enablers

We guide organizations through knowledge-centric change initiatives, ensuring smooth transitions and sustained impact.

Brand Storytellers

Our brand strategists excel in crafting authentic and compelling brand narratives that resonate deeply and create lasting emotional connections with audiences.

Why HMF Advisory?

At HMF Advisory, we don’t just offer advice; we provide a strategic partnership grounded in rare expertise and a passion for excellence. Our team’s distinctive skills and forward-thinking approach give you a competitive edge, enabling you to navigate challenges and achieve extraordinary growth. Engage with our experts today and leverage our unparalleled skills to elevate your business to the next level.